What's driving young people to embrace tea?
Amy and Hannah Little, the Millennial co-founders of Tour de Tea in Brisbane, Australia, are actively trying to promote tea culture to their peers and the next generation of tea drinkers. Welcome to explore what the younger generation is drinking though a global lens , to learn how they're learning about the tea industry , the role social media plays, and more! To start things off, we begin with a look at what's driving young people to embrace tea . As someone who grew up watching the TV show, Friends, I recall Central Perk, the coffee shop featured in the show, as epitomizing the gravitational pull of coffee among social circles when much of Gen X was still in college and the older of the generation had started their first jobs. Mug in hand, the six friends would complain about their love lives, their bosses, and quip about living in Manhattan, often exchanging giant coffee mugs as their friend and waitress, Rachel played by Jennifer Aniston, would get their orders wrong. T...